DIGITAL OUT OF HOME (DOOH)
Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
For regional advertisers such as fast food chains, hotels, banks, and auto dealerships, digital out-of home advertising can provide a more cost-effective channel to reach consumers on-the-go in ways that traditional media simply can’t match.
Brands looking to grow market share should be thinking about the advantages that hyper-localization can add to their overall marketing strategy. Targeted hyper-local offers combined with place-based digital out-of-home media reaches consumers with an unprecedented level of engagement and opens the door to a new level of creativity and reach.